June 2015

Press release

Nordic design anno 2015 
With ten years of experience in design and production of home interior, the couple Kathrine and Per Gran Hartvigsen has decided to launch the new interiors brand AYTM. AYTM is described as understated luxury and approaches the concept of Nordic design in a more sophisticated and elegant manner. In spite of their simple idiom, the products are eye-catching and impactful.

AYTM designs luxury home interior and small furniture which given the choice of materials and idiom creates timeless designs. The intention of the first collection is to inspire people to dare more through the more expressive approach to Nordic design. The collection has been created with focus on contrasts of materials and surfaces. The idiom is simple, and the colours are balanced and soft. The collection focuses on high quality and exquisite details.

Behind the collection is a team of passionate and talented designers headed by Anne Stensgaard. They have worked diligently to create an expressive and complete collection. 
In the first collection, AYTM’s universe of home interior is primarily designed for the dining room, living room and kitchen, but the range will be expanded to the other rooms of the home in the coming collections. AYTM will twice a year be supplemented with new designs.

Behind the new brand AYTM is the couple Kathrine and Per Gran Hartvigsen who has successfully run the company Gran Living ApS since 2004. Ever since its foundation, the company has designed and imported quality home interior for leading furniture chains and has extensive experience with trend spotting, development of its own designs, and production of interior for the home. This experience should now prove beneficial in the establishment of AYTM.

Kathrine Gran Hartvigsen said: “We want this, and we think that we can add something new to Danish design! Therefore, we have invested heavily from the start - which is also reflected in the size of our first collection. We are so excited to show AYTM to the whole world, and we are confident that customers will be just as excited as we are. “


AYTM and Gran Living have showroom and headquarters in Aabyhoej, a suburb of Aarhus, where a staff of 15 people is employed. In addition, Gran Living has an office in Shanghai, China with three employees. During the autumn of 2015, AYTM and Gran Living will move to larger premises located in the creative environment at Aarhus Harbour. AYTM’s showroom can be visited by appointment.

For more information pleace contact Kathrine Gran Hartvigsen at contact@aytm.dk